|Centrally located in downtown Dallas, Texas, VICTORY is a 72-acre development located immediately adjacent to the existing American Airlines Center sports arena. It includes a mixed-use program of office, a ‘W’ hotel and residential towers, as well as an integrated network of urban street retail on seven contiguous parcels.
The district is also the home of the Victory Media Network: “VMN”.
The Plaza facades of these two book-ended buildings will complete the ‘urban living room’ of VICTORY and define the entry into the existing American Airlines Center. These two media facades are imbedded with the dynamic motion of large LED television screens capable of an infinite number of arrays as they slide horizontally along parallel industrial-grade movable tracks. Together, these eight screens will display a select set of static and dynamic digital and broadcast and form an immersive environment of light, information and sound.